Eight years ago, a proposal to rename the Lower East Side corner of Ludlow Street and Rivington Street – famously seen on the cover of 1989's Paul’s Boutique – as “Beastie Boys Square” was denied by a community board. Now, a renewed proposal has been approved by the New York City Council, PIX11 reports.
The council voted 'yes' to the application, which was spearheaded by LeRoy McCarthy. A street sign honoring Michael “Mike D” Diamond, Adam “Ad-Rock” Horovitz, and the late Adam “MCA” Yauch is set to go up in the Lower East Side location, pending the bill's approval by New York City mayor Eric Adams.
“As many of us know, once the Beastie Boys hit the scene, it really changed the hip-hop game,” said council member Christopher Marte. “I see it as a celebration. A celebration for the Lower East Side, a celebration for hip-hop, and especially a celebration for our community who has been organizing for a really long time to make this happen.”
Previously, McCarthy got a special mural to commemorate the 25th anniversary of Paul’s Boutique approved at the same spot in the Lower East Side. Over the years, McCarthy has also campaigned to establish A Tribe Called Quest Boulevard in Queens and Boulevard De La Soul in Long Island.
This isn't the only Beastie Boys-themed geographical renaming in NYC. In 2013, a park in Brooklyn Heights was renamed Adam Yauch Park. In other Beastie Boys news, the group recently got their own documentary, Beastie Boys Story, and it earned several nominations: including a nod for Best Music Film at the 63rd annual Grammy Awards.
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