Marvel is trading in Iron Man for Iron Maiden with a new collection of exclusive merchandise themed around both the rock band and its iconic line of characters.
Just in time for the holidays, the new collaboration assembles the "cinematic universes" of both brands. Designs in the merch line pay tribute to characters like Wolverine, Venom, Thanos, and Deadpool. The superheroes also appear in variations of the band’s album and single artwork, including for Fear of the Dark, "Stranger In A Strange Land," and “The Trooper.” Iron Maiden’s zombie mascot, Eddie, will also appear alongside the Marvel characters in the artwork.
"Eddie has long stood shoulder to shoulder with the greatest superheroes and we’re also pretty proud of the Worlds we created for his many incarnations — from battlefields to Egyptian tombs to frozen icescapes or futuristic cities," Iron Maiden manager Rod Smallwood said in a statement.
He continued: "Juxtaposing some of the most recognizable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years and working with Marvel and their unparalleled character-based IP is the perfect fit in this day and age. To see such iconic characters alongside Eddie is something our fans have discussed for years and we think that the twist of placing Venom, Thanos, Thor, or Deadpool in our Maiden worlds will excite fans of both cultures."
"Marvel is cool and aspirational, and has inspired the greatest artists, musicians, and creators for more than 80 years,” Paul Gitter, SVP, Marvel Licensing, added. “This collaboration offers another exciting example of how the Marvel brand continues to push into lifestyle areas, with music being a top priority, and the collection allows fans to pay tribute to our iconic characters while celebrating the legendary Iron Maiden."
The collection is now available via Iron Maiden’s online store, specialty retailer Hot Topic, and German e-tailer EMP. Items include black and white T-shirts, as well as a Deadpool-themed sweater.
In other Iron Maiden news, the band's most recent album, Senjutsu, dropped back in September. (Merch for the project is also available on their online store.) Iron Maiden recorded the LP in 2019 at Guillaume Tell Studios in Paris with longtime producer Kevin Shirley. The album marks the metal group's 17th studio effort and first since 2015’s The Book of Souls.
Additionally, frontman Bruce Dickinson was recently featured in the podcast Psycho Schizo Espresso with psychologist Kevin Dutton. You can listen to their episode here.
See the Iron Maiden x Marvel announcement below.
Marvel-lous Maiden!!— Iron Maiden (@IronMaiden) November 30, 2021
A range of amazing collaborations & juxtapositions celebrating the incredible art of Iron Maiden & Marvel.
Available now at https://t.co/8QWuDo0rSu#IronMaiden #Marvel pic.twitter.com/ssnw5UXXgk
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