Kendrick Lamar is the next big performer to headline the Super Bowl Halftime Show. Lamar will be rapping at Caesars Superdome in New Orleans on Sunday, February 9, 2025.
Roc Nation, Apple Music, and the NFL dropped the news on Sunday (September 8). Lamar's status as a headliner comes only a few years after his featured spot in Dr. Dre's 2022 halftime show. (He rapped alongside Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent for that performance.) It also follows Lamar’s musical feud with Drake, which not only resulted in a resounding win for the Compton rapper, but one of the year’s biggest hits with “Not Like Us.”
In a press statement, Lamar remarked, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Creative direction for Lamar’s performance will be provided by his pgLang company, which also oversaw his Big Steppers Tour. Diversified Production Services is producing the halftime show telecast with Jay-Z’s Roc Nation and Jesse Collins as executive producers, Hamish Hamilton as director, and Roc Nation also serving as the strategic entertainment advisor of the live performance.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z stated. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Check out our selection of free stations streaming Kendrick Lamar music at Live365.com.
Seth Dudowsky, Head of Music at the NFL, said: “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, also commented: “The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage. Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.”
Since the 2012 release of his pivotal major label debut, Good Kid, m.A.A.d City, Lamar has arguably become the most influential rappers in the world. He has won 17 Grammy Awards and in 2018 became the first non-classical, non-jazz musician to win a Pulitzer Prize, for his 2017 album Damn. His most recent album, Mr. Morale & the Big Steppers, was released in May 2022. In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar – which launched the battle with Drake – spent three weeks at #1 on the Billboard Hot 100. In June, “Not Like Us” spent two weeks at #1.
Lamar's appearance at the Superbowl Halftime Show follows Usher's performance earlier this year. He brought out Alicia Keys, Ludacris, Lil Jon, H.E.R., and Jermaine Dupri during his hit-filled set. It became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE).
See the official announcement of Kendrick Lamar as the 2025 Super Bowl Halftime Performer below.
Check out our selection of free stations streaming Kendrick Lamar music at Live365.com.
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Article Image: Black and white photo of Kendrick Lamar performing in 2016. (Batiste Safont [CC BY-SA 4.0] via Wikimedia Commons.)
