Radio, Getting Started, Broadcasting, Broadcaster, Listener

The Advantages of Internet Radio

There are a number of advantages of internet radio for both the listener and the broadcaster. Internet radio is an awesome solution for many of the common issues with traditional broadcast radio, whether you are simply fed up with it and want to listen elsewhere, or you're ready to start your own station and take control of the music that plays. Check out 5 of the advantages of internet radio below!

Choice & Variety

As a listener, while there are many options out there to consume music, consider an instance where you want your music selected for you without having to put any thought into it. In this case, radio is really your best option. One of the benefits of listening to internet radio over traditional broadcast radio is the variety and choice you get while still putting minimal thought into your music selection. Traditional broadcast radio is often filled with the same songs on rotation, but internet radio provides you with lots of variety in songs and that little bit of agency to listen to what you truly want. There are internet radio stations available for virtually every taste, so you aren't limited to only a few basic genres. You can easily search for a genre, no matter how specific it is, and quickly find a station that suits your needs without turning the dial to find a station.

Also, aside from the choice and variety in music, internet radio provides you with more than audio, including song information, station descriptions, links to social media, share buttons, and there are even "buy this song" and lyrics options on Live365.

As a broadcaster, choice and variety is one of the best benefits of internet radio! You have the control to play whatever you want on your station (in compliance with the DMCA) and you have full reign on topics discussed and whether explicit language is included. It's all the benefits and opportunity of traditional radio, but without all the rules and restrictions!

Fewer Advertisements

As a broadcaster and a listener, advertisements can be frustrating. On traditional broadcast radio, you can get stuck listening to advertisements for over five minutes. This can be annoying as a listener, and as a broadcaster, it can be frustrating if ads end up turning listeners away. However, with internet radio, while there are still advertisements, the amount and the duration of ads are much smaller. And, on Live365, there is even an option to have an ad-free station.


One of the greatest benefits for broadcasters and listeners alike is the wide availability of internet radio. There are no geographic limitations in internet radio like there are with traditional broadcast radio. So, as a broadcaster, you can reach listeners all over the world, and as a listener, you can listen to your favorite station no matter where you are. Anywhere you have an internet connection, you are able to listen!

Minimal Requirements

As a broadcaster, one of the major benefits of internet radio is the minimal requirements to run your own station. Starting a traditional broadcast radio station takes tons of resources, including equipment, cash, experience, and so forth. With internet radio, there are no gatekeepers or large barriers to entry, so you can quickly and easily get started with running your own station no matter where you are. You don't have to have any experience in radio or fancy equipment, you just need some passion for music and/or talk radio as well as a few pieces of equipment. All it takes is a computer, an internet connection, and content (music or pre-recorded talk shows) to get started. If you’re planning on broadcasting sports shows, talk radio, or interjecting comments between music, then you will also need a microphone and recording software.

Once you have everything you need, you are ready to broadcast with Live365's all-in-one solution, providing you with powerful streaming tools, monetization, and listening distribution. But, the best part of all is that if you start your station with Live365, licensing is included in the price to get started with us. This means that you don't have to worry about staying legal because we've got you covered! In the past, starting a radio station was difficult and expensive due to the equipment costs, necessary experience, and the high cost of obtaining licensing. That is not the case anymore though. Starting your internet radio station is affordable, quick, and easy with Live365!

Sound Quality

Sound quality often suffers on traditional broadcast radio because of interference and environmental factors. For example, signals can be lost in poor weather or when driving through a tunnel. With internet radio though, these are challenges that you rarely face. Additionally, internet radio sound is often less compressed compared to traditional radio sound. This means that internet radio provides higher quality audio overall.

As you can see, there are a lot of great benefits of internet radio. Whether you are a broadcaster or a listener, there is no doubt that internet radio has a lot to offer. With the choice and variety, fewer advertisements, wide availability, minimal requirements, and improved sound quality, internet radio provides an easy listening and broadcasting experience.

So, whether you are interested in listening to internet radio or creating your own internet radio station, Live365 has got your covered! To listen, visit And, to get started with your own station, sign up for a free trial here, or email us at

Rather listen on our app? Download the Live365 app on iOS or Android. Keep up with the latest news by following us on Facebook (Live365 (Official) and Live365 Broadcasting) and Twitter (@Live365 and @Broadcast365)!

Article Image: Foundry via Pixabay.

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About Michelle Ruoff

  • Pittsburgh, Pennsylvania