If you really want to take the branding of your radio station seriously, a website is one of the greatest tools you can use to give your station more legitimacy. It's even more personal - and useful - than a social media page because you don't have to adhere to a certain template or algorithm. A website is all yours: you can design it however you want, with whatever content and information you'd like your audience to know.
Problem is, a website is a lot harder to create than a social media page. It takes time to design it the way you want, and for beginners, learning the ins and outs of website building can be a daunting task. Is having a website for your station really worth the trouble?
Have no fear! Below are 5 website builders for your radio station that we highly recommend, as well as some bonus builders. These builders are easy to use and particularly great if a radio station is your specialty. Let's jump into it!
Wix hosts a whopping 160 million websites worldwide. It's the biggest player out of all the website builders on the market, and there's a good reason for that. They have one of the largest libraries of website templates with over 500 to choose from, and if you want to sell anything from your station (like your own merch), plans start at $23 per month.
Additionally, Wix has a top-notch customer service department - they typically reply around 12 hours in most cases. And Wix is really REALLY easy to use. It's also relatively budget-friendly, with a free starter version and paid plans starting as low as $14 a month (billed annually). You can find all of Wix's features here.
Squarespace is very similar to Wix in the sense that it's easy to use and very budget-friendly. In fact, the lowest plan on Squarespace is two dollars less than Wix at $12 a month (billed annually).
There are 113 templates on Squarespace that easily adapt to mobile devices, and its customer support live chat service can't be beat. Custom email addresses to match your domain are included, there's a mobile app you can use to make website edits on the go, and you can embed or code audio-related widgets - like the Live365 widgets!
Not only does Squarespace allow you to use your website to sell products like Wix, but it's also got some nice templates for bloggers. If you're interested in creating something like a news page where you can update your audience about what's new with your station, definitely check out Squarespace!
WordPress is considered one of the most popular software options for creating a website. 50% of top internet sites use the WordPress engine. While WordPress isn't the best for beginners, there are over 200 themes to choose from and it is an excellent option for e-commerce.
Like Squarespace, this is another great builder to use if you want to incorporate a blog system into your website due to WordPress's roots in blogging. Additionally, WordPress has a variety of awesome plug-ins you can use to customize and enhance your site. There are even several SEO plug-ins available to help you optimize content, meta tags, keyword focus, and much more!
WordPress sites are also quite mobile-friendly, and since WordPress is an open-source software, it allows programmers to share their code online. To get started, there's a free version, and paid plans start as low as $4/month (billed annually). Learn more about WordPress here.
4. Constant Contact
Constant Contact is a lesser-known builder on the market, but still incredibly reliable. A good software for beginners, every plan that Constant Contact has is completely “Unlimited.” There are no limitations for things like bandwidth or storage, plus you can get an online store for FREE!
What's more? You can utilize their intelligent website builder to build your site in minutes and connect your social media accounts to manage everything in one place. Not to mention, there's a free logo maker!
Customer service is just a phone call or chat away. Like Wix, email marketing capabilities will cost you a bit extra, but the lowest Constant Contact plan is only $10 a month. If you're looking for a cheaper and slightly underrated builder, look into Constant Contact.
Right behind Wix, Site123 was recently named Website Planet's 2nd choice in their 7 Best Website Builders of 2021 list. What makes Site123 so great? Undoubtedly, it's their free plan and the built-in SEO tools that easily help your website appear higher up in Google searches. Additionally, there's a royalty-free image tool, 250+ design templates, and a premium plan ($12.80/month) that offers a free domain (with the purchase of an annual plan), e-commerce capabilities, and a 14-day money back guarantee.
While Site123 has some cons - like requiring an upgrade for various features and limited customization options - it's great if you're just looking to build a simple, small website. Take a look here.
Here are some bonus website builders you might want to check out as well:
So there you have it - several options for building a shiny new website for your radio station, no matter what skill level you're starting at. We hope this helped, and happy broadcasting!
Ready to start your own station? Contact one of our Product Consultants today.
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Article Image: A person working on a laptop. (Glenn Carstens-Peters via Unsplash.)