Harlem-bred rapper A$AP Rocky has shared a teaser of upcoming music in a new PacSun advertisement.
The advertisement comes after Rocky was recently named the first-ever guest Creative Director of the California-based clothing company. Rocky's new music plays as a backdrop while several kids skateboard on a ramp inside a mansion.
JOINING AS @PACSUN’S GUEST ARTISTIC DIRECTOR, #PACEXCLUSIVE COLLAB COMING SOON 🔥 #PACSUN pic.twitter.com/0CBhFZVrdp
— LORD FLACKO JODYE II (@asvpxrocky) July 8, 2021
It's safe to assume the advert song comes from the new album Rocky has been working on, All Smiles, which he has teased throughout 2021. According to a May GQ interview, he confirmed the album was about 90% complete. Rumor has it the record will drop this summer. The new LP will follow 2018's Testing.
Also in the GQ interview, Rocky confirmed his relationship with Rihanna after lots of speculation. Last week, the two were spotted shooting a music video in New York City. Rocky also confirmed the pop star has worked on his new album.
Another famous artist to be featured on All Smiles is Morrissey, the former frontman of The Smiths. Rocky confirmed his participation back in May. Morrissey contributed writing, production, and vocals to the new album. Rocky worked remotely in sessions with Morrissey, and is known to be a huge fan of the English singer. "Anything you need him to do, he show up and do," Rocky said of Morrissey.
However, one collaboration that isn't set to happen is one between Rocky and Tyler, the Creator. Tyler recently revealed he made the beat of the Call Me If You Get Lost song "Corso" specifically for Rocky, but Rocky ignored his request to collaborate for five months.
All Smiles comes after A$AP Rocky's release from Swedish jail in 2019. The pre-trial detention came after an assault charge which stemmed from a street fight in Stockholm. Young men had been following and harassing Rocky and his crew. The controversial arrest led to the #FreeRocky movement.
In other Rocky news, the rapper is set to headline this year's Governors Ball. It is still unknown if Rocky will perform any new music at the festival.
Watch the PacSun ad below.
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Article Image: A$AP Rocky performing at the 2019 Lowlands Festival in the Netherlands, with white smoke trailing behind him. (benhoudijk via DepositPhotos.)
