BLACKPINK, YouTube, Music Video, News, Music News, K-Pop, International

BLACKPINK to Launch 'Pink Venom' Challenge with YouTube

In celebration of their upcoming music video for “Pink Venom,” K-pop girl group BLACKPINK is launching a dance challenge with YouTube dubbed the #PinkVenomChallenge.

Once BLACKPINK drops the highly anticipated music video tomorrow at 12 am ET (Aug. 19), fans (a.k.a BLINKS) can head to YouTube Shorts to join the #PinkVenomChallenge. Fans worldwide can participate by creating and sharing their best dance moves from the “Pink Venom” music video on Shorts, and adding the hashtag #PinkVenomChallenge to the caption.

Teasers for the challenge featuring each of the girls have already been posted to BLACKPINK's official YouTube page. The #PinkVenomChallenge will run through September 15, which is the day before BLACKPINK'S Born Pink album drops.

“We are pleased to have another meaningful partnership with YouTube,” BLACKPINK said in a press statement. “Hope we can have some special events with our fans through #PinkVenomChallenge on Shorts, countdown livestream and our new music video ‘Pink Venom.’ Stay tuned for it!”

“Every time BLACKPINK releases new music, they up their game to the next level and I am certain that ‘Pink Venom’ will be no different,” added Lyor Cohen, YouTube’s global head of music. “I’m all about the #PinkVenomChallenge on Shorts – it’s going to be amazing to see what Blinks around the world create.”

Previously, BLACKPINK teased the song and music video through a haunting trailer. BLACKPINK is slated to debut the song live and in-person at the 2022 MTV Video Music Awards, which will take place on August 28.

See the countdown livestream and watch the teaser trailer for the "Pink Venom" music video below.

Check out our selection of free stations streaming K-pop music at

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Article Image: The four members of the girl group BLACKPINK pose during a concert in 2017. (Delicato [CC BY 4.0] via Wikimedia Commons.)

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About Kathryn Milewski

  • New Jersey