Country superstar Luke Bryan has launched a record label. The label, 32 Bridge Entertainment, will live under Universal Music Group in Nashville.
The first artist signed to Bryan's record label is Jon Langston, who is set to release "When It Comes to Loving You" as his debut single through 32 Bridge Entertainment.
Langston will tour alongside Bryan during Bryan's 2018 Farm Tour.
Luke Bryan, a Georgia native, named his record label after the Route 32 bridge which runs over the Flint River where Bryan and his family enjoyed spending time outdoors. Bryan also recently opened a new restaurant in Nashville under a similar name, Luke's 32 Bridge Food + Drink, earlier this week.
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Article image: Luke Bryan performs in 2013 in an exclusive Walmart Soundcheck. Lunchbox LP (CC BY 2.0) via Flickr.