Podcast, Monetization, Advertising, Guide

Making Money From Podcasts Using Ads

The process of getting advertisements for your podcast can be quite challenging. This is the case especially when you are just starting out and don't know how to approach the process. There are many services out there that help connect you with advertisers, which makes the process significantly less difficult though. Below, we've listed some of the best services to help you get started with making money from podcasts using ads!


Dynamo

Dynamo allows you to add pre, post-, and mid-rolls to each of your episodes that refresh automatically at each play. You get to decide exactly where you want your ads placed on your waveform and Dynamo will match you with the best paying advertisers.

Midroll

Midroll matches advertisers with your show. You only have to do 2 things: decide how many ads your show will have and approve the advertisers. Midroll handles everything else with the process of getting ads on your podcast. If you're interested in their services, check out the calculator on their website that gives you an estimate on how much you could be earning a year using their services.

AdvertiseCast

With AdvertiseCast, advertisers can buy ad slots in your podcast and the AdvertiseCast advertisement experts decide where they think the ad fits best in your podcast. You can also approve or decline offers so you have control over what ads will play on your podcast.

Archer Avenue

You tell Archer Avenue what your podcast is about and how many advertisements you want per podcast episode and they do the rest. They go out and find relevant companies that want to runs ads on your podcast and you have the final approval on all sponsors.

PodGrid

PodGrid's team helps connect you with relevant advertisers. No matter the size of your podcast, PodGrid is here to help. All you have to do is sign up for free and PodGrid will get started with matching you with advertisers.

Megaphone

Megaphone is exclusive as it is only available to podcasts that average 20,000 downloads or more per episode. However, if you fit into that category, Megaphone has years of experience in recording and publishing podcasts. You select where in the episodes you want your ads to appear and you can select from a catalog of advertisers. Megaphone does the rest.

Authentic Shows

Authentic Shows is also pretty exclusive as they only represent high quality, popular podcasts. If you contact them and are hand-picked, they'll match you with their brand partners. Their large reach, brand partners, and extensive experience help them stand out from the crowd and provide great results for their podcast publishers.

PodcastOne

PodcastOne "is the largest advertiser-supported, on-demand digital audio network." If you want an all-in-one solution, including content creation, brand integration, and distribution, becoming a PodcastOne podcast partner might be best for you. PodcastOne has partnered with over 90 big brand advertisers, so they've surely got you covered on the ad placement end.


There are services to help with finding advertisers for every podcast out there regardless of the genre, length, or audience size. If none of these services seem to be right for you, some simple Google searches into podcast networks and outside ad networks should provide you with more options. Once you find the right service for you, you'll be well on your way to making some money using ads on your podcast. Just remember, as always, don't forget to consider your audience when selecting advertisers. Happy podcasting!


If you are looking for a breakdown of all the ways that you can make money from podcasting, check out our article here. If you are trying to figure out how to start monetizing your podcast, check out our Monetizing Your Podcast article. Also, if you are looking for information specifically on getting podcast sponsors, check out our article entitled How to Find Podcast Sponsors.


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About Michelle Ruoff

  • Pittsburgh, Pennsylvania