Broadcasting, Getting Started, Promoting, Radio Imaging, Branding

Radio Sweepers, Jingles, and IDs

Identifying your station on-air is a great way to further brand your station and segue from one song to the next or to transition your audience back from a commercial break. Whether you call them sweepers, jingles, or station IDs (among many other terms), there are a few things to keep in mind.

Sweepers should generally be no longer than 20 seconds. So what should be said in your sweeper? At a minimum, include your station name and your tagline. "Rockin' Radio, playing all the hits, all the time" is short, sweet, and to the point.

Your sweeper can be just voice, or you can include sound effects and/or a little melody. It's all up to you! Just make sure you stay consistent with your brand.

What is said in your sweeper is just as important as how it's said. If you decide to outsource voice talent for your sweeper, be sure it suits your station.

How Do I Get My Own Sweeper?
Once you have your script written, you can preview different voice artists to find the right fit for your sweeper. You can purchase their service, provide your script, and receive a great sounding radio sweeper!

A few different companies we'd recommend are listed below:

If you'd rather create your own, Audacity has all the tools you need to create a professional sounding sweeper. If you need microphone recommendations, check out 5 Top-Rated Microphones for Internet Radio.

See how many stations have joined the Radio Revolution at Keep up with the latest news by following us on Facebook (Live365 Official and Live365 Broadcasting) and Twitter (@Live365 and @Broadcaster365)!

Article image: Baohm via Pixabay.

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About Sarah Osborne

  • Pennsylvania