Codes and rules help keep your music library organized to achieve a balanced variety in your daily playlists. General daily playlist codes include artist separation, song rotation, tempo, and music style. But what about codes and rules for your library itself? Below are three simple rules to consistently code your music library.
Maintain Consistent Category Counts
Going back a few blog posts to categorizing your music library, there are typically three to five categories. In the example given of a contemporary station's library, there were five: A - Hot Currents, B - Medium Currents, C - New Currents, D - Recurrents, and E - Gold/Oldies.
Keeping the category counts consistent is important. If you want to move songs around in your library -- either moving them up the ladder, dropping them from the library, or adding something completely new -- you need to do a balancing act of the categories to keep them fairly consistent. Rule of thumb: when adding a song to your library, take another one out.
The life cycle of a song, if it manages to make its way through every category, is usually C - B - A - D - E, with A getting the fastest rotation.
So, if you add a new song to your rotation (usually starting in the C category), you'll need to remove another song from the C category. Are there any songs that aren't worth keeping in your library? If so, your job is easy. Remove that song, add in the new one, and call it a day.
However, if all the songs in the C category are good, you'll need to figure out which one should move up the ladder into the B category -- in which case you'll need to figure out what song should be removed from B (either dropping it completely or moving something up to A and so on).
Only Keep the Big Hits in the Recurrent Category
Recurrent hits are important to maintain your current audience. Songs in this category should play at least a quarter as often as those in the Hot Currents category, but make sure the rotation stays consistent. Don't let this category get so big that it slows down the rest of the categories!
In order to keep the category counts consistent, it's important to make sure that only the true hits move from one of the Current categories into the Recurrent category. If it's not a true hit, remove it completely from your library. Just because a song was once a Hot Current doesn't automatically mean it should move to Recurrents when it's past its prime.
The most common mistake is the Recurrents category having too many non-hits. If this category is full of weak or marginal songs, the category is weak. If the category is weak, the playlist will be weak.
Don't Get Too Far Ahead
Charts, like Billboard's Top 100 or iTunes Charts, are generally good indicators of the latest and greatest music trends. But they move pretty quickly. Just because a song has dropped on a chart doesn't mean you should rush to move it out of heavy rotation! It's better to be too late to move a song out of rotation than too early.
Next week, our final blog post in this series on the principles of programming music radio will focus on adding new music to your library.