The Notorious B.I.G., Pepsi, Music News, News

Pepsi Turns The Notorious B.I.G.'s 23-Year-Old Freestyle Into Commercial

In 1997, The Notorious B.I.G. performed a Pepsi-themed freestyle at the legendary D&D Studios during a visit to Hot97. That freestyle, which was previously unreleased, has now been transformed into a commercial for the soda brand.

In celebration of The Notorious B.I.G.'s Rock and Roll Hall of Fame induction on Nov. 7, Pepsi partnered with Biggie’s collaborators Cey Adams and DJ Enuff to remaster the unreleased track. Antnamation was then brought on to create a short animated video to accompany the freestyle.

“Nothing can beat the P-E-P-S-I drink it constantly / Something ’bout the taste feels great, less filling / Tell ’em Biggie said drink it all, don’t test me / Nothing else beats a Pepsi / If it is, let’s see/ I’m thirsty,” Biggie raps as illustrations of his Bed-Stuy neighborhood in Brooklyn roll by.

Check out the video featuring The Notorious B.I.G.'s freestyle below.

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Article Image: Street art of The Notorious B.I.G. (jaroh [CC BY-SA 2.0] via Flickr.)

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About Michelle Ruoff

  • Pittsburgh, Pennsylvania