Paul McCartney and Emma Stone star in McCartney's new music video for his song "Who Cares." The song, which advocates against bullying, is from his latest album, Egypt Station.
McCartney plays a hypnotist who helps Stone with her feelings of unease. The video follows as Stone enters into a surrealistic fantasy world where she’s a clown-like magician’s assistant. McCartney sings to her, reassuring her with the words “Who cares? I do.”
“My hope is that if there are kids being bullied — and there are … maybe by listening to this song and watching this video, they might just think it’s not as bad,” McCartney said in a statement. “[They might think] that it’s the kind of thing you can just stand up to and laugh off and get through.”
McCartney has partnered with the nonprofit organization Creative Visions to further the message of the song. Using the hashtag #WhoCaresIDo, the campaign aims to give people tools, through its network of experts, to learn how to treat others with empathy and compassion. “Millions of people around the world feel silenced, subjugated — bullied — and believe that no one cares,” Creative Visions Founder Kathy Eldon said in a statement. “Our intention with this campaign is to put the power of the song to work and inspire us to show up and care — and let others know that we do care.”
Watch the music video below.
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Article image: Paul McCartney performing at the Centenario Stadium in Uruguay in April 2014. (Jimmy Baikovicius [CC BY-SA 2.0] via Wikimedia Commons.)