In addition to Apple Podcasts (iTunes), Google Podcasts is a large directory you should consider submitting your podcast to. Released in 2018, it is an application available on the web, Android, iOS, and on Windows. It is Google's remaining podcast application after Google Play Music was replaced with YouTube Music.
As many podcasters know, it's important to distribute your podcast episodes on several different platforms in order to be discovered and appeal to the listening tastes of your audience members. Therefore, Google Podcasts is a desirable place to submit your work. Keep on reading if you are looking for a tutorial on how to submit your podcast to Google Podcasts!
Podcast Requirements for Google Podcasts
- You run your own website.
- Your podcast website and podcast feed are available to Googlebot. (Make sure your robots.txt does not block the path to your podcast homepage or podcast feed.)
- You have a valid RSS feed on your website which links to your podcast.
- You have a link to your website in the RSS feed.
- You have a valid email address.
- At least one podcast episode has been published in either mp3 or m4a audio format.
Submit Your Podcast to Google Podcasts
There's no official submission process for Google Podcasts. In fact, if your podcast is already discoverable in Google search results, your podcast should be on Google Podcasts already! To check, just search for the name of your show on the Google Podcasts app. If it's listed on there, Google will automatically index it, as well as check for any updates that may occur.
However, if your podcast is not already listed on Google Podcasts, you will have to manually tell the application about your show. First, check that you have completed all of the requirements in order to be listed on Google Podcasts. You can use Google Webmaster Tools to verify that your podcast website is indexed by Googlebot. You can also find more submission methods within the Google Podcasts Manager Help Page.
Keep in mind: it may take several days or even weeks for your podcast to be listed in Google Podcasts as it depends on how long it takes for Google’s bot to find your podcast. Check on Google Podcasts a few days after publishing to see if you're there.
Using Google Podcasts Manager
Once your podcast is indexed within Google Podcasts, it's a good idea to utilize the Google Podcasts Manager. Google Podcasts Manager allows creators to check various stats about their podcasts - including audience engagement and user listening habits.
To claim your show on Google Podcasts Manager, all you have to do is submit your RSS feed here, then verify your ownership with a code Google will send you. Once that's done, your podcast will be securely claimed and you can access all your stats within Google Podcasts Manager!
Looking to spread your podcast around to other platforms besides Google Podcasts? Check out this list of podcast directories that you can submit to.
We hope you found this guide informative. Happy podcasting!
Article last updated 5/13/2021
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