Are you new to the internet radio broadcasting world? Just like everything else, practice makes perfect. It takes time to get into the swing of things and learn about your audience. To help you get a kick-start, we’ve outlined some common rookie mistakes to avoid while you’re on the air.
Turn Your Mic Off
In the beginning, the microphone can take some getting used to. Always remember to turn it off if you’re done with your segment! While the conversations you might be having would be amusing to some listeners, you probably don’t want to broadcast your personal details out to everyone.
Avoid Dead Air
On the other end of the spectrum is dead air. It’s bound to happen every now and then (we’re all human), avoid it at all costs. Have a backup plan if it’s unavoidable, like hitting “play” on your playlist to go directly into some music or even commercials.
Play Fresh Content
Speaking of playlists, make sure the content is fresh. Don’t play the same songs in the same order every few hours. Listeners will pick up on that. Mix things up a bit.
To avoid legal troubles, make sure your content is compliant with the law. By broadcasting with Live365, your station is covered for transmissions in the U.S., Canada, and U.K.
Know Your Audience
DJs are the voice behind the station and often who the audience interacts with. It’s important for DJs to understand their audience. Can you go on political rants? Do you need to limit the foul language and jokes, or does your audience enjoy it?
Don’t wing it. Always be prepared for whatever might happen. Is your show live? Anything can happen, like your guest getting a bit off the wall. Maybe your guest won’t even show up! What will you do? Plan for the worst, but hope for the best.
Respect Your Audience
It's simple, respect your audience. After all, they’re what keeps your station afloat!
Good sound equipment will only get you so far. If you mumble, speak in a monotone voice, or don’t speak clearly, your audience will tune in to another station. Annunciate and put a little “oomph” in your voice!
Be True to Yourself
If you decide to essentially “play a character” as a DJ, it’s important to still be true to yourself. Don’t pretend to love Top 40 if your heart is into 90s Alternative Rock. The audience will pick up on that. Don’t let them hear your eyes roll every time you talk about Beyonce’s twins when all you want to talk about is how awesome Dave Grohl’s daughter is on the drums!
At the end of the day, you need to enjoy what you’re doing. If you can hear someone smiling on the other end of the phone, your audience can hear you having fun on the air.
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Article image: US Embassay Canada [Public Domain] via Flickr.