You can directly measure your marketing performance by tracking its impact on the core listener stats available within your Live365 analytics dashboard. Instead of relying on estimates, you can see concrete data. For example, run a campaign and watch your real-time listener counts for immediate spikes in traffic. You can analyze Total Listening Hours (TLH) and historical data to see if your audience grew over the campaign period. Furthermore, our geographic analytics will show if you successfully attracted listeners from a specific city or region you were targeting, providing clear insight into your marketing ROI.

While traditional AM/FM stations rely on third-party estimates from services like Nielsen, online radio stations have access to much more accurate, first-party data directly from their broadcast platform. Live365 tracks listeners by logging every IP-based connection to your stream. This allows our analytics dashboard to provide you with a wealth of precise information, including a real-time map of listener locations, the total number of concurrent listeners, individual listening durations, and the devices being used – all without needing external panels or surveys.

On the Live365 platform, the fundamental unit of audience measurement is TLH, which stands for Total Listening Hours. TLH is the aggregate amount of time, in hours, that all of your listeners have spent tuned into your station over a given period (typically a month). While you can track many metrics like individual listeners and session times, TLH is the core metric because it directly relates to your station's resource usage, licensing coverage, and the basis for all of our broadcasting packages.

The primary benefit is making data-driven programming decisions to grow your station. Using the Live365 analytics dashboard, you can:

• Truly understand your audience: Use demographic and geographic data to visualize exactly who is listening and from where in the world.
• Optimize your content: Analyze historical data to identify your most popular shows, music genres, or time slots, allowing you to schedule content more effectively.
• Monetize your station: Provide potential sponsors and advertisers with accurate, professional reports on your listener reach, session times, and audience profile to prove your station’s value.

No, for important privacy reasons, you cannot see personally identifiable information (like names or addresses) of individual listeners. However, you can see valuable, anonymous, and aggregated data through your Live365 analytics dashboard. This includes a real-time world map showing the city/country of each listener, what type of device and software they are using to listen, and how long their individual listening session lasts. This gives you powerful insight into listener behavior while fully protecting their privacy.