In the world of online radio, distribution is the process of making your station's stream available across the vast ecosystem of digital platforms and connected devices where listeners tune in. It goes beyond simple internet streaming; it involves ensuring your station appears in online radio directories, dedicated mobile apps, smart speaker systems, and even connected car dashboards. A comprehensive distribution strategy ensures that no matter how your audience wants to listen, your station is easily found and accessible. Live365 actively manages this for you, automatically pushing your station into our extensive network so you can maximize your global reach.

An internet radio distribution network is a web of interconnected apps, hardware, and platforms that broadcast your station to a wider audience. Think of Live365 as the central hub, and the network as the spokes that reach listeners everywhere. This network includes the Live365 mobile app and web players, as well as integrations with major radio aggregators and directories like Radioline, TuneIn, and iHeartRadio. It also extends to hardware like Amazon Alexa smart speakers, making your station available through simple voice commands. By broadcasting with Live365, you gain automatic entry into this powerful network, ensuring widespread availability without any extra technical work.

Digital technology has completely redefined radio distribution, shifting it from limited local airwaves to limitless global reach through IP-based streaming. It has dismantled the geographic barriers of traditional broadcasting. Today, a single online stream can be simultaneously available on a laptop, mobile phone, smart TV, and connected car anywhere in the world. Platforms like Live365 leverage this technology to offer a "distribute once, listen everywhere" experience. We handle the complex integrations with various connected devices and platforms, allowing independent broadcasters to achieve a level of distribution that was once only possible for major media corporations.

The differences are fundamental, centering on reach, accessibility, and technology.

• Reach: Traditional radio is regional, limited by the power of a physical transmitter. Internet radio distribution is global by default, allowing you to connect with niche communities worldwide.
• Accessibility: Traditional radio requires a specific AM/FM tuner. Internet radio is far more accessible, available on the multiple devices people use every day – phones, computers, smart speakers, and more.
• Technology: Traditional distribution requires massive physical infrastructure. Online radio distribution is managed centrally through a platform like Live365, which handles all the technical aspects of ensuring your stream is compatible and listed across a wide network of digital endpoints, making global broadcasting a simple reality.

Inclusion in the official Live365 directory is a key benefit and is handled automatically for all stations with an active broadcasting package. Our directory is a primary destination for listeners actively seeking new and diverse online radio stations. To make the most of this feature, simply ensure your station profile is complete with an engaging description, genres, and a high-quality logo to attract new listeners as they browse.

Expanding your station's reach to these major platforms is a powerful way to grow your audience. We offer access as follows:

• iHeartRadio: Distribution to the massive iHeartRadio network is an exclusive feature available with our premium broadcasting packages, offering significant exposure to listeners across the United States & Mexico.
• TuneIn On Air: This popular distribution service is included with our premium packages for maximum value. It can also be added to any other broadcasting package as a flexible add-on, allowing you to expand your reach whenever you're ready.