


120 Second Ad Break
Live365
Claire Music Channel is your independent U.S.-based online radio project, featuring three music stations and a warm, welcoming approach to music curation: bringing together international classics and new discoveries without sounding overly formal. Below is the consolidated scope of what we discussed, distinguishing confirmed project details from decisions that are still pending. ## 1. Concept and Positioning Tagline | “Timeless favorites. Beautiful discoveries.” Primary audience | Adults ages 35–64 | Value proposition | Familiar music, handpicked discoveries, and an enjoyable listening experience to accompany your day Tone of voice | Approachable, elegant, and welcoming Supporting tagline | “Your favorites. A few beautiful discoveries.”