BulaBharat
About
The primary target market is Hindi music enthusiasts living in North America—first‑generation immigrants and second‑generation Desi individuals who long for a deeper cultural connection through music, nostalgia, and community. They are typically between 18 and 55, concentrated in major cities like Toronto, Vancouver, New York, New Jersey, Chicago, Dallas, Houston, and the Bay Area, and they actively seek ways to stay connected to their roots. This audience loves Bollywood classics, 90s hits, Punjabi pop, indie artists, and modern Desi remixes, and they frequently follow Bollywood trends, Desi creators, and cultural events. Emotionally driven by nostalgia and identity, they value content that reminds them of home, celebrates festivals, and creates a sense of belonging. With strong purchasing power and high daily engagement with music and digital platforms, they represent an underserved yet highly loyal niche—making them ideal listeners for a Hindi‑focused radio station that blends culture, community, and entertainment.